Why Content Matters

If you’re not visible online, you’re invisible to future clients. Consistent, genuine content keeps you top of mind and builds trust before anyone ever meets you. You don’t need to go viral, you just need to show up regularly and look professional doing it.

What to Post When You’re Busy

You don’t need fancy equipment or hours of editing. Keep it simple and consistent.

Easy ideas:

• Quick video walk-throughs of new listings
• A client story, success moment or testimonial
• A “day in the life” clip from your week
• Local business or community highlights
• One quick thought about what’s happening in the market

Each piece doesn’t need to sell, it just needs to remind people you’re active, knowledgeable, and local.

The 5-Minute Content Routine

Capture: Use your phone to grab short clips (10–15 seconds). Talk to the camera as if it’s your client.

Caption: Add a simple, honest description of what’s happening and why it matters.

Post: Share to Instagram or Facebook. One post per week beats ten you never publish.

Pro tip: Block 20 minutes on Mondays to film or upload everything for the week.

Photography and Phone Settings

You don’t need to be a pro, just intentional.

Lighting: Face a window indoors. Avoid standing under ceiling lights. Cloudy outdoor light is ideal.

Framing: Vertical for social; horizontal for listings. Use gridlines to keep horizons straight.

Focus & Exposure: Tap your subject and slide down slightly to reduce glare.

Stability: Use a mini tripod or rest your elbows on something steady.

Editing: Keep it real. Use your phone’s auto-adjust or straighten tools but skip the filters.

What Not to Overthink

Perfection kills consistency. Don’t wait for the perfect lighting or a quiet house. Authentic content beats polished but infrequent posts.

When to Get Help

If you’re too busy or burned out to post consistently, outsource it. Realty Media Labs creates professional, done-for-you photo, video, and 360 content that fits your brand and market. You handle clients, we handle the capture and can coach you through the content.