If you are just starting your real estate career, social media can feel overwhelming. The good news is you do not need to master every platform at once. Begin with one or two channels where your clients already spend time. For most agents that means Instagram and Facebook. Keep your profiles professional and make sure your contact information is easy to find.

Consistency matters more than perfection. Aim to post at least a few times a week, even if the content is simple. A photo of a new listing, a short video walkthrough, or a market update can all build credibility. Use clear captions that explain what you are showing and why it matters. Always include a call to action, such as “Contact me for a private showing” or “Message me for details.”

Mix in personal touches. Clients want to work with someone they can trust, not just a sales account. Share community highlights, local events, or quick tips for homeowners. This helps you stay relatable while still promoting your business.

Video is the fastest way to grow reach. Short clips filmed on your phone can perform well if the audio and lighting are clear. Try walkthroughs of a property, quick answers to common buyer questions, or behind-the-scenes clips of your day. Keep the videos under one minute when posting to Instagram Reels or TikTok.

Finally, track what works. Most platforms offer simple insights that show which posts get the most views or engagement. Use that information to guide what you post next. Social media is about testing and learning, not chasing perfection.

Starting small and staying consistent will help you build an online presence that attracts clients and supports your long-term growth in real estate.